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Developing a Commercial Ethics Framework for Analysing Marketing Campaigns
This study integrates the relationship of business ethics in marketing campaigns and the importance of the repercussion on organizational performance with the aim of creating a guide of business ethics in marketing campaigns for...
Published by: IGI Global
Profiling IT Security and Interoperability in Brazilian Health Organisations From a Business Perspective
Rui Rijo, Ricardo Martinho, Adicinéia Oliveira, Domingos Alves, Zilma Reis, Cátia Santos-Pereira, Manuel Correia, Luís Antunes, Ricardo Cruz-Correia
Apr 01, 2020
The proliferation of electronic health (e-Health) initiatives in Brazil over the last 2 decades has resulted in a considerable fragmentation within health information technology (IT), with a strong political interference. The...
Published by: IGI Global